transport logistic: BLG satisfied with trade show

2,040 exhibitors from 62 countries got together in Munich at the transport logistic in the last three days. The 15th international trade fair for logistics, mobility, IT and supply chain management ends today. Overall, BLG is satisfied and delighted about the lively interest shown in Booth 213 in Hall B4 during the trade show. Members of the Board, Managing Directors as well as representatives from all divisions presented the portfolio of the seaport and logistics service provider at the booth, which measured 250 square meters.

The focus of the trade fair presentation was on the communication campaign “Our word is our bond”, through which BLG highlights its Contract Logistics Division. The booth design and the campaign met with a good response among the visitors. Especially the film spots entitled “Logistical – German: clear messages instead of technical jargon” were very popular. The entertaining videos can be seen at the campaign microsite “unser-wort-hat-wert”. In addition, nine short films there portray the complete logistics system services that BLG offers in the automobile, automotive, auto rail, wind energy, break bulk, container, machine and equipment, robotics as well as consumer goods sectors.

May 8, 2015