The focus of the trade fair presentation was on the communication campaign “Our word is our bond”, through which BLG highlights its Contract Logistics Division. The booth design and the campaign met with a good response among the visitors. Especially the film spots entitled “Logistical – German: clear messages instead of technical jargon” were very popular. The entertaining videos can be seen at the campaign microsite “unser-wort-hat-wert”. In addition, nine short films there portray the complete logistics system services that BLG offers in the automobile, automotive, auto rail, wind energy, break bulk, container, machine and equipment, robotics as well as consumer goods sectors.