nord°licht, the customer magazine from BLG LOGISTICS, won a gold award in Vienna yesterday. Attracting more than 700 entries, the Best of Content Marketing Award is Europe's largest competition for this kind of corporate communications.
Some 220 jury members judged the submissions and nominated 250 works for the prize. nord°licht received the gold award in the category "B2B transport/logistics/automotive magazine". Silver went to Daimler, Volkswagen, and public transport company Verkehrsbetriebe Zurich.
"We put content at the forefront, not ourselves. To get the Content Award in gold is an unexpected but fantastic endorsement of our idea. We decided to create a customer magazine that feels good, looks attractive, and is full of interesting, well-written articles," says Andreas Hoetzel, Head of Corporate Communications at BLG LOGISTICS. The twice-yearly nord°licht magazine is compiled with the support of the agencies rethink, Berlin and Focus Werbeagentur Bremen.