BLG LOGISTICS to operate new PUMA logistics center in Geiselwind

February 18, 2019

With the ground-breaking ceremony on Monday morning, official construction work starts for PUMA's new logistics and distribution center in Geiselwind. It will be operated by BLG LOGISTICS.

On a site covering approx. 12 hectares, fashion and sports article manufacturer PUMA will as from 2020 benefit from an extremely complex multichannel facility with a high degree of automation, state-of-the-art shuttle technology, and goods-to-person pick stations. 

PUMA and BLG LOGISTICS started their cooperation back in 2017. This followed the BLG Group's successful bid to design the logistics center and also to operate it as from 2020. Apart from future operation, BLG is also in charge of overall project management during the realization.

Frank Dreeke, CEO of BLG LOGISTICS GROUP AG & Co. KG, said: "It's a great endorsement for us that we can provide our experience to our customer PUMA in a long-term partnership.” 

Over the years, the BLG Group has gained extensive experience and expertise in e-commerce and fashion logistics, and continually expanded this know-how to a growing number of customers and locations. BLG LOGISTICS provides contract logistics services in logistics centers and special facilities at over 40 locations in Europe and overseas.

More than 22 kilometers of conveying equipment will be installed in the new multichannel facility. 480 shuttle vehicles will move over 120,000 articles.

"We fully appreciate that this project is extremely important for PUMA. That's because it's a milestone for our customer's future development," emphasizes Jens Wollesen, the executive manager responsible for contract logistics at BLG LOGISTICS. "So we're really happy we were able to support this project right from the start and actively shape the concept phase together with PUMA.” 

Since fall 2018, BLG LOGISTICS has already been operating the current PUMA logistics center in Schlüsselfeld. The staff there will transfer to the new facility in nearby Geiselwind. A total of some 300 jobs will result there.

Partners in realization of the center are the owner-operated real estate company Dietz AG, plus international leaders in intralogistics solutions TGW and Inconso.

Ground-breaking ceremony for the new PUMA logistics center: (from left) Ernst Nickel (Mayor of the municipality of Geiselwind), Tamara Bischof (District Administrator of the district of Kitzingen), Michael Lämmermann (Chief Financial Officer PUMA SE), Dr. Wolfgang Dietz (CEO of DIETZ AG), Frank Dreeke (Chairman of the Board of Management of BLG LOGISTICS), Thomas Berndorfer (CFO Central Europe TGW Systems Integration) and Torsten Schuff (CEO of Bremer AG).
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